Tuesday, May 3, 2011

Credit Cards From A Businessman's and A Consumer's Point of View

Most people use credit cards today to purchase almost everything they need. The number of people who prefer to do online transactions is also increasing everyday, simply because this method is more convenient and faster to complete.

Using these cards may be easier than having to pay in cash, but at the same time, it could also mean a lot of effort in making sure that the card owner's account is not used by unscrupulous individuals for fraudulent activities. But for businessmen, credit cards or even debit cards can bring many good things, including an expansion of their markets. Once people know that a store accepts these cards, then they would actually enjoy the fact that they can go ahead and shop through a very convenient means.

When you have a merchant account that allows you to accept credit card payments, people would definitely look at your business as one with credibility. When you have credibility, your sales can be positively affected. People will trust the business more and this means this business would probably be more successful. Since almost all people find it more convenient to buy things and pay bills with the use of their cards, any establishment that accepts credit cards can also benefit from people having the tendency to buy more than when they plan to pay in cash. On the part of the consumer, this may not be very good, but for businessmen, this is not bad at all.

Anybody can make many things happen with just a swipe of a card. Thus, stores should be extra careful when it comes to accepting credit card payments. There are people who are into fraudulent activities, such as using fake cards or even those that have been stolen from their legitimate owners. To prevent these things from happening, verification protocols should be followed before entering into any transaction with customers. Risks have to be well-managed in order to prevent them from causing damage, either to the credit card owner or to the businessman. For the card owner, the worst damage can come in unknown purchases charged to his account. For a businessman, a chargeback is the most dreaded. A chargeback is money that a businessman has to pay when the card used for purchasing sold items ends up stolen.

Both to the consumer and the businessman, credit cards offer very important advantages. The risks are there, but as long as one puts in some effort in controlling these risks from causing damage, these pieces of plastic are always helpful on both sides of the business equation.

Most people use credit cards today to purchase almost everything they need. The number of people who prefer to do online transactions is also increasing everyday, simply because this method is more convenient and faster to complete.

Using these cards may be easier than having to pay in cash, but at the same time, it could also mean a lot of effort in making sure that the card owner's account is not used by unscrupulous individuals for fraudulent activities. But for businessmen, credit cards or even debit cards can bring many good things, including an expansion of their markets. Once people know that a store accepts these cards, then they would actually enjoy the fact that they can go ahead and shop through a very convenient means.

When you have a merchant account that allows you to accept credit card payments, people would definitely look at your business as one with credibility. When you have credibility, your sales can be positively affected. People will trust the business more and this means this business would probably be more successful. Since almost all people find it more convenient to buy things and pay bills with the use of their cards, any establishment that accepts credit cards can also benefit from people having the tendency to buy more than when they plan to pay in cash. On the part of the consumer, this may not be very good, but for businessmen, this is not bad at all.

Anybody can make many things happen with just a swipe of a card. Thus, stores should be extra careful when it comes to accepting credit card payments. There are people who are into fraudulent activities, such as using fake cards or even those that have been stolen from their legitimate owners. To prevent these things from happening, verification protocols should be followed before entering into any transaction with customers. Risks have to be well-managed in order to prevent them from causing damage, either to the credit card owner or to the businessman. For the card owner, the worst damage can come in unknown purchases charged to his account. For a businessman, a chargeback is the most dreaded. A chargeback is money that a businessman has to pay when the card used for purchasing sold items ends up stolen.

Both to the consumer and the businessman, credit cards offer very important advantages. The risks are there, but as long as one puts in some effort in controlling these risks from causing damage, these pieces of plastic are always helpful on both sides of the business equation.

3 comments:

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